What the Ulta Beauty Credit Card Does
The Ulta Beauty Credit Card is a store card issued by Comenity Bank that you can use at Ulta Beauty locations and online. Unlike a general-purpose credit card, it works only at Ulta—you cannot use it at other retailers. The card offers rewards on purchases at Ulta, including discounts on certain items and points that accumulate toward future rewards.
The card comes in two versions: the standard Ulta Beauty Credit Card and the Ulta Beauty Rewards Visa. The Visa version works anywhere Visa is accepted, not just at Ulta, which makes it more flexible if you want a card with broader use. Both are issued by Comenity and carry the same basic rewards structure, though the Visa version may have different terms.
You do not pay an annual fee to hold either card. The card is designed for people who shop at Ulta regularly and want to earn rewards faster than they would with a regular payment method.
Key Takeaways
- The Ulta Beauty Credit Card earns points on every purchase at Ulta, with bonus points on certain product categories that rotate throughout the year.
- Cardholders get exclusive discounts during Ulta's bonus point events, which typically happen several times per year and offer multiplied rewards on specific days.
- Points can be redeemed for discounts on future Ulta purchases once you reach certain thresholds, usually starting at 100 points.
- The card has no annual fee, but interest rates and credit limits depend on your credit history and are determined during the review process.
- The Ulta Beauty Rewards Visa version can be used anywhere Visa is accepted, while the standard card works only at Ulta locations and online.
How Points and Rewards Work
Every dollar you spend at Ulta earns you points. The exact earning rate varies—you typically earn one point per dollar on most purchases, but Ulta rotates bonus categories that earn double or triple points on specific product types like skincare, haircare, or cosmetics. These bonus categories change periodically, so check your Ulta account or the Ulta website to see what is earning extra points this month.
Beyond everyday earning, Ulta runs bonus point events several times a year where cardholders earn multiplied points on all purchases during a specific window—sometimes 3x or 4x points per dollar. These events are announced in advance through email and in-store signage, and they are one of the main reasons people carry the card. Non-cardholders do not receive the same multiplier during these events.
Once you accumulate 100 points, you can redeem them for a $5 discount on your next Ulta purchase. The redemption happens automatically at checkout when you reach the threshold, or you can hold the points and let them stack toward a larger discount. Points do not expire as long as your account remains open and active.
Exclusive Cardholder Discounts and Perks
Beyond points, the card gives you access to member-only sales and early shopping events. Ulta holds exclusive sale days for cardholders where you can shop discounts before they are offered to the general public. These events are typically announced via email and appear in the Ulta app.
Some cardholders also receive birthday rewards—a bonus offer during the month of your birthday, though the specific offer varies. Check your account settings to make sure Ulta has your correct birth date on file if you want to receive this benefit.
The card does not include travel protections, purchase protection, or extended warranty coverage. It is a rewards card focused on earning at Ulta, not a premium card with broad benefits.
Interest Rates and Credit Limits
The card carries a variable interest rate, meaning the rate can change over time based on market conditions. Comenity does not publish a standard APR—your rate depends on your credit score, credit history, and other factors in your credit profile. You will see your specific APR in your welcome materials after your account opens.
Your credit limit is also determined individually based on your creditworthiness. Comenity may offer a limit ranging from a few hundred dollars to several thousand, depending on your financial profile. You can request a credit limit increase after you have held the card for a few months and made on-time payments.
If you carry a balance, you will pay interest on the unpaid amount. The card does not offer a 0% introductory APR period, so interest begins accruing when ready on any balance you do not pay in full by the due date.
How to Manage Your Account Online
You can view your balance, make payments, and track your points through the Ulta Beauty website or the Ulta mobile app. When you first open your account, Comenity will send you instructions for setting up online access. You will need to create a username and password to log in.
Payments can be made online, by phone, or by mail. Online and phone payments typically post within one business day. If you pay by mail, allow at least 10 business days for the payment to reach Comenity and post to your account. You can set up automatic payments from your bank account if you want to may support your bill is paid on time each month.
Your monthly statement shows your purchases, points earned, current balance, and minimum payment due. You can view statements online or request paper statements by mail. Keep track of your points balance in the app so you know when you are close to a redemption threshold.
What Happens If You Miss a Payment
If you miss your payment due date, Comenity will report the late payment to the credit bureaus after 30 days. A late payment can lower your credit score and may result in a late fee. The amount of the late fee depends on your state and the card terms, but it is typically between $25 and $35 for the first late payment.
If your account becomes 60 days late, Comenity may freeze your account and prevent you from making new purchases. At 180 days late, the account may be closed and sent to collections. If you are having trouble making a payment, contact Comenity directly to discuss your options—they may be able to work out a payment plan or temporarily lower your minimum payment.
Paying late also affects your rewards. If your account is closed due to non-payment, you may lose the ability to redeem any remaining points, depending on the card terms. Always check your statement due date and make at least the minimum payment on time.
Comparing the Standard Card and the Rewards Visa
The main difference between the two versions is where you can use them. The standard Ulta Beauty Credit Card works only at Ulta Beauty stores and on Ulta.com. The Ulta Beauty Rewards Visa works at Ulta and anywhere else Visa is accepted—grocery stores, gas stations, restaurants, and other retailers.
Both cards earn points at the same rate at Ulta and offer the same bonus point events and exclusive discounts. The Visa version does not earn points on purchases outside Ulta, so it is not a general rewards card. If you want a card that earns rewards everywhere, this is not it. The Visa is useful mainly if you want the flexibility to use one card for both Ulta and other purchases, rather than carrying two cards.
The interest rate and credit limit terms are the same for both versions. Choose based on whether you want a card that works only at Ulta or one that also works elsewhere. If you shop at Ulta frequently and rarely use other retailers, the standard card is sufficient. If you want one card for multiple purposes, the Visa offers that convenience.
Frequently Asked Questions
Can I use the Ulta Beauty Credit Card at other stores?
The standard Ulta Beauty Credit Card works only at Ulta Beauty locations and Ulta.com. The Ulta Beauty Rewards Visa can be used anywhere Visa is accepted. If you need a card that works at multiple retailers, request the Visa version when you open your account, or contact Comenity to see if you can switch versions.
What is the interest rate on this card?
The interest rate is variable and depends on your credit profile. Comenity does not publish a standard APR. Your specific rate will be shown in your welcome materials after your account opens. You can also call the number on the back of your card to ask about your current APR.
Do my points expire?
Points do not expire as long as your account is open and in good standing. However, if your account is closed due to non-payment or inactivity, you may lose the ability to redeem remaining points. Keep your account active by using the card periodically and paying your bill on time.
How do I redeem my points?
Once you reach 100 points, you can redeem them for a $5 discount. The discount typically applies automatically at checkout when you reach the threshold, or you can manually redeem through your online account. You can also let points accumulate toward larger discounts if you prefer.
What should I do if I am having trouble paying my bill?
Contact Comenity as soon as possible if you cannot make a payment. The phone number is on the back of your card. They may be able to offer a payment plan, temporarily reduce your minimum payment, or discuss other options. Acting early is better than waiting until your account is late, which can damage your credit score.